Privacy Policy

This page covers what personal data we collect, why we need it and how we look after it. The policy follows UK GDPR and the Data Protection Act 2018, the rules every British company sticks to when handling customer info. Read it through and you’ll know exactly what happens once you sign up.

What we collect

The info we hold splits into a few groups, each with its own reason:

• Account details. Full name, date of birth, address, email and phone number, taken at sign-up.
• Identity documents. Passport scans, driving licences and utility bills, sent during verification.
• Payment records. Deposits, withdrawals and the methods used. Full card numbers never sit on our side.
• Game activity. Bonus claims, login times and session length, used to spot odd patterns and improve the lobby.
• Device data. IP address, browser type and operating system, picked up automatically when the site loads.
• Marketing preferences. Stored only if you tick the box at sign-up or in settings.

Why we need it

We use personal data to run the platform, not to build profiles for sale. That means setting up and managing accounts, handling payments, meeting legal checks on age and source of funds, blocking fraud, sending service messages and tailoring the lobby to what you usually look for. Marketing emails only go out if you’ve said yes.

Who else sees the data

We share info in a few clearly defined cases:

• Regulators and law enforcement, when we’re legally required to hand it over. A request from the UK Gambling Commission, for example.
• Payment partners that handle the cashier for us. They work under their own data agreements.
• Game studios and live dealer providers. Only the technical data needed to run their products in the lobby.
• Identity-check providers during KYC. They report back the result and don’t keep wider records on our side.

We never sell customer data to advertisers or rent it out to third parties for their own marketing.

How long we keep it

We keep records while the account is open, plus a bit longer after it’s closed, to stay on the right side of anti-money-laundering rules. UK gambling law sets a minimum of five years for transactional data, and some documents follow longer schedules. Once that window ends, files are deleted or anonymised so they can’t be tied back to a person.

How we keep data safe

Our servers sit behind layered security, with 256-bit SSL encryption on every connection between browser and platform. Inside the company, only staff who need it for their job can get to personal files, and every login is logged. Regular penetration tests, internal audits and staff training keep things up to date.

Your rights under UK law

UK GDPR gives every customer a clear set of rights. You can ask for a copy of what we hold, get mistakes fixed, pull consent for marketing, or have your records erased once the legal retention period is up. We deal with requests within one calendar month, and standard cases don’t cost a thing.

Sending data outside the UK

Some of our partners run their systems in other countries, including EU member states. Transfers only happen when the receiving country offers protection on par with UK rules, or when standard contractual clauses approved by the Information Commissioner’s Office are in place. Same security standards apply, wherever the data ends up.

Complaints

Not happy with how we’ve handled your data? Write to support for an internal review. If that doesn’t sort it, you can take the case to the Information Commissioner’s Office, the UK regulator for data protection. Their details are at ico.org.uk.

Changes to this policy

We review the policy regularly and update it when laws shift or we add new features. The latest version is always on this page with the edit date at the top. Big changes get flagged by email, so registered users see them before they kick in.